Bandai Namco Reveals Details About New Strategy And Plans To Invest In New Gaming IPs

The company will be spending an additional 25 billion yen on new IPs within the next three years.

Posted By | On 09th, Feb. 2018 Under News

Bandai Namco has announced that there will be some changes made within the organisational structure of the company as part of a mid-term plan called “CHANGE for the NEXT: Empower, Gain Momentum, and Accelerate Evolution.” As a part of this new strategy, the company aims to improve its presence in the global market and to “provide the best products and services at the best possible times.”

There will also be changes made to the organisational structure of the company with the publisher’s subsidiaries being renamed from “SBU” (Strategic Business Units) to simply “Units.” Additionally, The Network Entertainment SBU will be split into the Network Entertainment Unit which handle video games and network content, and the Real Entertainment Unit, which will take care of other facilities.

There will also be a new IP Creation Unit which will be focused on creating and handling the release of new IPs. Bandai Namco will continue to invest heavily so as to improve their production capabilities. Furthermore, on top of the usual money invested, the company will also be investing over 25 billion yen in the next three years on the creation of new IPs.

The company’s new strategy aims at being in the top position in Japan and at also expanding growth in foreign markets with the company also attempting an entry into the Chinese market.

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