The marketing agencies can do some weird things in their quest to attract a wider audience. Maybe give wrong advice or something very shameless, and it’s up to the studio or the publisher to decide what they should do with their advice.
Quantic Dream’s co-founder and executive producer Guillaume de Foundaumiere revealed that he told by the agencies to give Ellen Page a gun in Beyond: Two Souls’ cover, but he refused.
“We have to be very careful. We’re working closely with the marketing folks at Sony to portray the game in the right light, to be able to talk to that diverse audience that we hope we will be able to reach with Beyond,” he told Gamespot.
“Indeed, there is some action in Beyond. But if we, for instance, put a pack art that’s solely featuring action, first of all it’s not going to be truthful to what the game is and then, your wife for instance, is not going to feel attracted to this. She’ll say ‘ok, well that’s not unique, it’s one of your video games.’
“So yes, we need to be careful and to make sure that whenever we communicate on this game, whenever we market it, that we manage to get across this variety in themes and this uniqueness that the project beholds.”
It reminds me of Naughty Dog where they were advised to put Ellie on the back of the box art but they refused.
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