Blizzard Entertainment’s games – including Diablo, Starcraft, Warcraft, Heroes of the Storm, Hearthstone, and of course, Overwatch – will now all be officially available in India, as the company announced a distribution partnership with x-press Interactive.
“We’re pleased to be working with e-xpress Interactive to bring our games to India,” said Gio Hunt, executive vice president of corporate operations at Blizzard Entertainment. “We pour a lot of ourselves into the experiences we create, so it’s important to us to be able to share them with the widest possible audience. We’re excited that this collaboration directly supports that goal and helps us welcome more Indian players into the global Blizzard community.”
Commenting on the partnership, Amit Khemani, Managing Director of e-xpress Interactive software Pvt Ltd, said, “We are thrilled to be working with Blizzard Entertainment. Blizzard’s reputation for creating quality games is widely known in India, and this announcement will bring great joy amongst the Indian gaming community. We highly admire Blizzard’s talent, passion and commitment to create such award-winning games, and we are committed to driving the success of their games in India.”
India is, of course, rapidly becoming a major market for video games, with it being one of the largest gaming markets in Asia currently- it makes sense that more publishers would want an official presence there. e-xpress is actually one of the largest distributors of video games in the country, with tie ups with many other video game publishers for local distribution arrangements, so Blizzard made the right choice in bringing its games to the country, that’s for sure.
