Activision’s new Beachhead studio have announced that they are working on Call of Duty Elite, a subscription based program for people who own Call of Duty games.
“The average Call of Duty player spends 58 minutes per day playing multiplayer. That is more than the average Facebook user spends per day on Facebook. And yet, right now, there are very few tools to unite and super charge that social community,” said Eric Hirshberg, CEO of Activision Publishing. “Whether it’s allowing you to connect with your friends, or people of a similar skill level, people who live in your city, people who share your favourite passions, join competitive clans or social groups, or upload, view and comment on the incredible mass of player-generated content, or watch and comment on exclusive created content, Call of Duty Elite will give people more ways to connect with fellow players than ever before. Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes.”
“Call of Duty Elite has been tailored for Call of Duty’s diverse base of players – hardcore gamers, casual weekend warriors and even beginners,” added Hirshberg. “Over 7 million gamers play Call of Duty online each day logging hundreds of hours of multiplayer per player per year. Of course, the out of the box Call of Duty multiplayer experience that gamers have come to love and expect will continue as is. However, for those players looking for more, Call of Duty Elite will supercharge their experience.”
Call of Duty Elite’s features and services engage the community in three key ways:
- Connect:Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social network. Players can compete against friends, players of similar skill levels and players with similar interests, join groups, join clans, and play in organised tournaments. They can also track the performance, progress and activity of their entire network, both in the game itself, as well as through mobile and web interfaces. Elite will be an “always on” way for players to connect with the Call of Duty community.
- Compete:Call of Duty Elite establishes the most exciting, competitive environment in a multiplayer game. Players will have available a constant stream of events and competitions, tiered to group them with those with similar abilities. Both in-game and real-world prizes will be rewarded to all skill levels.
- Improve:Call of Duty Elite is like having a personal online coach. It provides players with a dynamic strategy guide that tracks their statistics and performances down to the most minute details. It can show gamers how they stack up against their friends or others in the community. Tools and information are provided so players can learn and up their game.
Call of Duty Elite will launch this autumn with Call of Duty: Modern Warfare 3. The service will be fully integrated into Call of Duty: Modern Warfare 3 and will launch alongside the game on 8th November, 2011. However, to test the scale of the service, Activision will hold a public beta this summer for Elite with Call of Duty: Black Ops.
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