Creative Assembly Opens New Studio, Now the Biggest Developer in the UK

With numerous excellent Total War releases over the years, The Creative Assembly has firmly established itself as one of the best developers of strategy games in the industry, while with the excellent first person survival horror title Alien: Isolation, the developer also proved that its talents are not bound by genre restrictions. The studio has become one of Sega’s biggest and most important teams over time, so it makes sense that it’s continuing to grow.

The Creative Assembly has announced that it’s opened up a new studio in West Sussex, UK, making it their third studio in the UK, while a new specialist motion capture facility has also been set up in a newly designed site. With over 800 permanent employees currently employed (and more to come, now with a new studio), they have become the biggest developer in the UK.

Though currently all work will remain remote due to COVID, Creative Assembly seems to be emphasizing a new flexible working model. “We have a fantastic reputation for being one of the best game developers to work for with our positive approach to work-life balance,” says studio director Gareth Edmondson. “I want to continue to build on this and see an end to the traditional 9-5 in-office work model.

“In the future we’ll be transforming our working model to embed flexibility as the norm, and we need the right environment to achieve that. While we want to amplify the benefits of remote working we also recognise that there is no virtual substitution to in-person creative collaboration, so we’ll be redesigning our working rhythm as well as our environment to focus on creativity and innovation when we are in the office.”

The Creative Assembly has quite a few irons in the fire. Total War: Warhammer 3 is currently in development and is scheduled to launch later this year. Meanwhile, a new tactical sci-fi FPS IP has also been in the works at the studio for some time now.