EA Loses $3 Billion On The Stock Market Thanks To Star Wars Battlefront 2

This has backfired on them pretty spectacularly...

Posted By | On 29th, Nov. 2017

The microtransactions and loot boxes controversy surrounding Star Wars Battlefront 2 is the definition of ‘that escalated quickly’, moving rapidly from internet fan outrage to Disney getting involved, to governments around the world getting involved, to EA backtracking on microtransactions entirely, to, apparently, the whole ordeal causing EA’s stock to crash on the stock market, losing them $3 billion in valuation as a result.

Month to date, EA’s stock is down 8.5% currently; it is clear that the market has reacted negatively to how Battlefront 2 has turned out for EA. There could be two reasons for this- either investors are unhappy about EA turning off microtransactions (very likely), or they are afraid that the microtransactions blowback will end up affecting EA’s other games, most of which have loot boxes and microtransactions in some form or the other, too (slightly less likely, investors don’t usually think that far ahead).

Whatever it is, on some level, it cannot be denied that the industry has seen, at last, that there can be very real repercussions to trying to push your luck too far with abusive monetization- hopefully this acts as a cautionary tale for others.

[CNBC]


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Return to Monkey Island Will Seemingly be the Last Game in the Series

Return to Monkey Island Will Seemingly be the Last Game in the Series

The highly anticipated point-and-click adventure title's official website labels it as "the exciting conclusio...

Skull and Bones Launch is Reportedly Being Pushed “Due to Existing Government Subsidy Agreement”

Skull and Bones Launch is Reportedly Being Pushed “Due to Existing Government Subsidy Agreement”

The online pirate title was also allegedly set to receive a closed test this month, which got cancelled "due t...

PS Plus Essential’s July Games Include Crash Bandicoot 4 and Man of Medan

PS Plus Essential’s July Games Include Crash Bandicoot 4 and Man of Medan

Subscribers get to claim Crash Bandicoot 4: It's About Time, The Dark Pictures: Man of Medan, and Arcadegeddon...

Stranger of Paradise Final Fantasy Origin: Trials of the Dragon King DLC Launches July 20

Stranger of Paradise Final Fantasy Origin: Trials of the Dragon King DLC Launches July 20

The first of three DLCs for the action RPG will add new stories, areas, challenges, equipment, accessories, an...

God of War Ragnarok’s Rumoured Release Date Announcement Has Apparently Been Delayed

God of War Ragnarok’s Rumoured Release Date Announcement Has Apparently Been Delayed

Santa Monica Studio's creative director Cory Barlog asks fans to be patient, and assures that the highly antic...

Total War: Warhammer 3 Immortal Empire Starting Positions Revealed for Some Factions

Total War: Warhammer 3 Immortal Empire Starting Positions Revealed for Some Factions

Creative Assembly has revealed starting positions for some of the playable Legendary Lords in the upcoming Imm...