EA sues EA

Posted By | On 05th, Oct. 2011

Florida based fitness supply firm Energy Armor (EA) has been sued by the gaming publishing giant Electronic Arts (EA). EA says Energy Armor is using the former’s successful brand name for business.

Gamasutra also reported that EA also sued Energy Armor because the latter was advertising its health and fitness products by associating them with sports and professional athletes, saying that that “which is similar to how Electronic Arts advertises and markets its EA Sports products.”

“Energy Armor’s use of the Energy Armor EA Mark is likely to cause confusion, or to cause mistake, or to deceive consumers as to an affiliation, connection, or association between Energy Armor and Electronic Arts,” reads EA’s complaint.

“Indeed, consumers are likely to believe that Electronic Arts is the source of Energy Armor’s EA-branded products or has authorized or licensed Energy Armor to manufacture and sell EA-branded products.”

EA wants Energy Armor’s logo to be banned, and is also looking for compensations for attorney’s fees and damages.


Tagged With: ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

10 Things We’ve Learned About Metroid Dread

10 Things We’ve Learned About Metroid Dread

A new mainline 2D Metroid game has finally been announced, ending nearly two decades of anticipation. Here's e...

Starfield – New Details You Need to Know

Starfield – New Details You Need to Know

Bethesda Softworks finally unveiled its next big RPG, set to release next year. What should you expect? Let's ...

Call of Duty: Warzone Update Removes Armored Cargo Trucks Because They Make Players Invisible

Call of Duty: Warzone Update Removes Armored Cargo Trucks Because They Make Players Invisible

Raven also removed the trucks earlier in an attempt to fix the bug The developer is also looking into problems...

The Head of Ubisoft Massive is Stepping Down

The Head of Ubisoft Massive is Stepping Down

Ubisoft Massive head David Polfeldt is leaving the developer and will return to Ubisoft after taking a six-mon...

Elden Ring – George R.R. Martin Says His Work on the Game Was Finished “Years Ago”

Elden Ring – George R.R. Martin Says His Work on the Game Was Finished “Years Ago”

George R.R. Martin says that while he did a lot of background work for From Software, but hasn't worked on the...

Castlevania Advance Collection Rated for Release in Australia

Castlevania Advance Collection Rated for Release in Australia

The listing shows that M2 is developing the collection, which will likely contain the three Game Boy Advance C...