EA tips Battlefield 3 as “game of the year”

Posted By | On 16th, Feb. 2011

EA CEO John Riccitiello reckons the upcoming Battlefield 3 will be the best game of 2011.

Speaking at the Goldman Sachs Technology and Internet Conference, Riccitiello admitted that EA lost the pole position of the FPS market it once enjoyed with the Medal of Honour series. He did say though that “we’re after it now”.

“I’ve made no excuse for the reality that I want market leadership in the first-person shooter game business,” Riccitiello said. “In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We’re after it now. There’s a great thing about an annual franchise, whether it’s us or our competition; when you’ve got that annual franchise it’s a meal ticket, it can generate a great deal of income.”

“One of the problems with an annual franchise is you don’t take the time to reengineer the underlying codebase so that it’s as ‘next-generation’ as it can be,” he added. “We think there’s a window of opportunity here. We’ve been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year… and we’re going dead at ’em.”

Fingers crossed Battlefield 3 will live up to such hype.

Thanks to CVG for the info.


Tagged With: ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Kena: Bridge of Spirits – Anniversary Update Outfits Showcased in New Images

Kena: Bridge of Spirits – Anniversary Update Outfits Showcased in New Images

Completing Spirit Guide Trials unlocks the new outfits, while clearing Bonus Objectives will provide color var...

Marvel’s Midnight Suns – Magik’s Cards and Abilities Revealed in New Gameplay Showcase

Marvel’s Midnight Suns – Magik’s Cards and Abilities Revealed in New Gameplay Showcase

Illyana Rasputin can send enemies through portals, gather them together in one spot, and even banish friends o...

Ghost Signal: A Stellaris Game is a VR-Exclusive First-Person Roguelite Coming to Meta Quest 2 in Early 2023

Ghost Signal: A Stellaris Game is a VR-Exclusive First-Person Roguelite Coming to Meta Quest 2 in Early 2023

A VR-exclusive spin-off from Stellaris, Ghost Signal: A Stellaris Game is an action roguelite coming to the Me...

World of Warcraft: Wrath of the Lich King Classic Gets New Trailer Made by Community Creator

World of Warcraft: Wrath of the Lich King Classic Gets New Trailer Made by Community Creator

Check out a new trailer for World of Warcraft: Wrath of the Lich King Classic. Created by a community creator,...

Steam’s New Steam Charts Page Shows Details About Top Selling and Most Played Games

Steam’s New Steam Charts Page Shows Details About Top Selling and Most Played Games

Valve has released a new Steam Charts page for Steam, which shows off quite a few metrics, such as concurrent ...

MultiVersus’ Next Character Will be Rick Sanchez from Rick and Morty

MultiVersus’ Next Character Will be Rick Sanchez from Rick and Morty

Studio Player First Games has revealed that Rick will be the next addition to the MultiVersus roster. Sadly, t...