EA wants Battlefield to eat up rival’s market share like FIFA did

Posted By | On 24th, Sep. 2011

EA’s European publishing SVP, Jens Uwe Intat understands that while with Battlefield 3 they may not be able to take over the First Person Shooter market entirely, they do want to chop off a huge market share that Activision possesses. He believes EA will take over the FPS market the way they took over the football sim market with FIFA.

“One of my favourite sayings is ‘Rome wasn’t built in a day’,” he said, speaking with MCV.

“We might not do it Day One, but we are going to take a decent amount share from Activision. In broad numbers, Activision has 90 per cent of the shooter market, and we want to see that go down to 70. I would be even happier if they were left with 60 per cent.

“The poster child for the model really is FIFA. Ultimate Team has proven that we can give a compelling experience every day, and also monetise it.”

He carried on, elaborating upon his point: “Then we took back market share and then claimed the majority.

In football, the differently shaped balls are differently attractive on the two sides of the Atlantic. Here we play with a proper round ball, and over there they play with that oddly-shaped ball. But FIFA is actually getting more and more attractive in the US. Not the least driven by the phenomenon of soccer itself – the US women’s team has done well, and the male team… well, they’ll have a bit of a wait.

“But soccer generally is played more in the US than ever before. So FIFA is catching up there, more than Madden ever will in Europe.”

I find this really funny, because a year ago, he said the same thing about taking over the first person shooter market by beating Activision and Call of Duty, and gave the example of FIFA, but only that time, he said so about Medal of Honor.

Let’s hope this time he actually turns out to be true. Stay tuned for more updates.


Tagged With: , , , ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Monster Hunter Rise is Getting New Event Quests, Rewards, and More Soon

Monster Hunter Rise is Getting New Event Quests, Rewards, and More Soon

It is also getting layered armour sets from Monster Hunter Stories 2, while other additional details have also...

The Great Ace Attorney Chronicles Receives New Story Trailer and Gameplay

The Great Ace Attorney Chronicles Receives New Story Trailer and Gameplay

Join Ryunosuke Naruhodo and Herlock Sholmes as they venture across old world locations, solving cases and argu...

Monster Hunter Stories 2: Wings of Ruin – Palamute Monstie Coming as Free Post-Launch Update

Monster Hunter Stories 2: Wings of Ruin – Palamute Monstie Coming as Free Post-Launch Update

Capcom confirms free title updates for the RPG along with a trial version that's out on June 25th. It will all...

Resident Evil Village DLC is Now in Development, Capcom Confirms

Resident Evil Village DLC is Now in Development, Capcom Confirms

Capcom has confirmed at its E3 2021 presentation that due to "popular demand", DLC is now in development for R...

Sonic Colors Ultimate Trailer Shows Off Planet Wisp: Act 4

Sonic Colors Ultimate Trailer Shows Off Planet Wisp: Act 4

Sonic Colors Ultimate will release for PlayStation 4, Xbox One, Switch, and PC via the Epic Games Store on Sep...

Stranger of Paradise Final Fantasy Origin Trial is Broken, Square Enix Working to Resolve

Stranger of Paradise Final Fantasy Origin Trial is Broken, Square Enix Working to Resolve

After the PS5 trial was found to be corrupted, the company tweeted that it was "aware of issues" and would pro...