Today Activision and Tecent Holdings have announced a ‘strategic relationship’ to bring Call of Duty Online to Chinese gamers.
Call of Duty Online has already been in development for around two years and under a ‘multi-year’ agreement, Tencent will exclusively be operating the game in mainland China.
The game will be free-to-play, monetised through the sale of in-game items.
“We are very excited about our relationship with Tencent and the opportunities for gaming in China,” said Activision Blizzard CEO Bobby Kotick.
“We think China is one of the most exciting places in the world for us to grow our business and to develop innovative new games.
“Tencent is an ideal partner for Activision to bring Call of Duty Online to China. [They have] a terrific track record of customer-focused innovation and deep market knowledge that will be invaluable to Activision as we build great games for China.
“We have worked closely with Tencent to create a game with broad appeal for the Chinese market. We look forward to laying the foundation for a long-standing relationship with Tencent and to launching a new and unique experience for fans.”
Call of Duty Online aims to capitalise on the already rich multiplayer experience created by the franchise, now introducing a whole new gaming model to China.
