Impressive launch day sales in North America
FIFA 13 launched in the US on September 25, and EA reports it has broken a lot of franchise records on its launch day.
FIFA 13 sold 353,000 in North America on launch day on the Xbox 360 and PS3, which is a 42 per cent year-on-year increase over FIFA 12. Players across NA played 1.4 million online games on day 1, which was a 35 per cent year on year increase.
It was also the biggest EA launch ever on all iOS systems.
EA also reports that over 1.3 million copies of the game have been pre-ordered worldwide. FIFA 13 releases in the rest of the world tomorrow.
“We’re thrilled that fans throughout North America have embraced FIFA Soccer 13 in such a big way,” said Andrew Wilson, Executive Vice President of EA Sports. “North Americans appreciate a great-playing game and their level of engagement with our game is helping to drive the sport’s popularity in the United States.”
FIFA 13 captures the unpredictability of the real-world sport with breakthrough features like First Touch Control that ensure no two matches ever play the same, and new online services like EA SPORTS Football Club Match Day that completely connect FIFA Soccer 13 to the real-world season for the world’s top leagues.