The ailing retail giant looks to change things up.
It’s no secret that GameStop has been struggling over the last year or so. It’s something the entire brick and mortar retail scene is having to confront in one form or another as consumer’s shift to online and digital shopping. They aren’t ready to throw in the towel just yet, though, as major changes are coming to the retail chain.
In a press release, GameStop revealed they will be partnering with design firm R/GA to change up both the look of their stores and how they’ll be set up. Apparently a big part of the renovations will be focused on bringing esports based areas and dedicating sections of the stores specifically to retro based game. The company has said they plan to evolve with the current trend of digital based subscription services, and this seems to be a way to create a more interactive experience for shoppers that one can’t get online, at least not in the same way.
What these new shops will look like or where they’ll be testing them first wasn’t discussed. GameStop really stands alone as the last gaming specialty focused store chain, and thankfully for them the next generation of consoles will be having physical media. Whether or not they can survive the ever sinking hole of time and change is anyone’s guess, but they’re at least going to give it one last push.