Homefront ‘won’t beat Call of Duty,’ says THQ

Posted By | On 09th, Aug. 2010

Jon Rooke, THQ’s head of marketting, says their upcoming First Person Shooter, Homefront, will not be able to defeat Call of Duty and replace it as the genre’s definitive title.

He says trying to make their game something special in an already overcrowded and over-competitive genre is very different, far less trying to make it the best shooter title- it’s a newly formed IP, after all.

“We’re not going to do what maybe some of competitors do, and set themselves up to fail on that stage,’ says Rooke, following this up with the statement that franchises like Call of Duty, Battlefield and Medal of Honor have taken up years to build a firm place into the industry and establish themselves.

“We’re not going to do 15 million unit sales overnight with the first game – even if the market potential is there and we spent money on it, we just wouldn’t do it,” Rooke said.

“You have to take time to build fans, engage consumers, give them a reason to purchase – and then keep them with it as you go to sequel iterations.”

All Rooke wants is a game that is well recieved by the critics..

“I wouldn’t necessarily use myself the words ‘It’s a world-beater’,” he goes on to say.

“I think that conjures up the idea that we’ll be the best-selling first-person shooter game next year. We won’t – because there’ll be another Call of Duty, which will do that.”

We will keep you up on Homefront as more news comes.


Tagged With: , ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

New Kirby Game Leaks on Nintendo’s Official Website

New Kirby Game Leaks on Nintendo’s Official Website

Kirby Discovery of the Stars is a new Kirby game that is likely going to be announced imminently, in the Ninte...

Dying Light Platinum Edition Will Support Motion Controls On Switch, Techland Confirms

Dying Light Platinum Edition Will Support Motion Controls On Switch, Techland Confirms

A press release from Techland confirms support for motion controls on Nintendo Switch's version of Dying Light...

Mojang Is Working On Two New Minecraft Games – Rumour

Mojang Is Working On Two New Minecraft Games – Rumour

A recent Windows Central report states that 2 Minecraft games are currently in development at Mojang.

The Forgotten City Arrives On Nintendo Switch Today Via Cloud Streaming

The Forgotten City Arrives On Nintendo Switch Today Via Cloud Streaming

Modern StoryTeller's time-looping adventure The Forgotten City drops on Nintendo Switch today via cloud stream...

Hitman 3: Seven Deadly Sins – Act 6 Announcement Trailer Showcases Upcoming Challenges, Roadmap Coming Next Week

Hitman 3: Seven Deadly Sins – Act 6 Announcement Trailer Showcases Upcoming Challenges, Roadmap Coming Next Week

Act 6 of Seven Deadly Sins collection of Hitman 3 will see players tackling some of the most complex contracts...

Bayonetta 3 Launching in Late 2022, Nintendo Website Suggests

Bayonetta 3 Launching in Late 2022, Nintendo Website Suggests

It looks like a release window for the long-awaited Bayonetta 3 might finally be locked in, and could be annou...