Koch Media has announced that it’s rebranding itself. The company, which is owned by the Embracer Group, will be known as PLAION going forward, which will be “accompanied by a complete rebranding”, including, of course, a new logo (which you can view above).
PLAION’s co-founder and CEO Klemens Kundratitz says the rebranding reflects the company’s growing ambitions as a global player in the games industry.
In a press release, Kundratitz said: “Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry. Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified. To reflect the evolving nature of our business in terms not only of content, but also of geography as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.
“Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves. Our vision is to enable and inspire our worldwide teams and partners, unlocking their full potential.
“Our industry is incredibly dynamic, the expectations of our customers and our partners are continually evolving, and we must recognize this. Relying on our strong foundation whilst embracing change will deliver something new, something better. As PLAION, we’re building on our years of success while striving for more, much more. PLAION is a promise to deliver outstanding entertainment to our customers. I’m happy and proud to continue our journey as PLAION.”
For those unaware, the PLAION brand has a number of notable game developers of publishers under its ownership, including the likes of Deep Silver, Flying Wild Hog, Milestone, and Warhorse Studios.
Deep Silver is publishing the Saints Row reboot later this month for PS5, PS4, Xbox Series X/S, Xbox One, Stadia, and PC, while Flying Wild Hog’s Evil West launches in September for the same platforms (barring Stadia)- though the latter is being published by Focus Entertainment.