Major restructuring sees Sega turn profit in Q2

Posted By | On 31st, Jul. 2012

Sega Sammy Holdings announced today that the company has returned to profitability following major restructuring across Europe.

Posting revenues of £569m ($893m/¥69.9bn), Sega have seen a 7.1% year-on-year increase for the quarter with profits up to £20m ($32m/¥2.5bn) after having lost £17.9m ($28m/2.2bn) in the same quarter the previous year.

However total packaged sales for the quarter were down year-on-year to 13.4m, which the company attributed to “weakened demand” given the economic climate in the West.

This profit follows Sega’s recent decision to close offices in France, Germany, Spain, Australia and Benelux, outsourcing much of its European PR to Koch Media. Sega has also announced plans to move away from boxed retails which a view to becoming fully digital.

Source: GamesIndustry


Tagged With: , , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Control 2 Seemingly Teased in Alan Wake 2: The Lake House DLC

Control 2 Seemingly Teased in Alan Wake 2: The Lake House DLC

Remedy Entertainment has seemingly snuck the first glimpses of Control 2 into the recently-released second DLC...

Ubisoft Says it Has “Started an Exploration Phase on the Rayman Brand”

Ubisoft Says it Has “Started an Exploration Phase on the Rayman Brand”

Following recent reports that a Rayman remake is in the works, Ubisoft has stated that it has started explorin...

EA Sports FC 25, Astro Bot Were the US’ Bestselling Games in September

EA Sports FC 25, Astro Bot Were the US’ Bestselling Games in September

Other new releases such as The Legend of Zelda: Echoes of Wisdom, Warhammer 40,000: Space Marine 2, and others...

PS5, Xbox Series X/S, and Switch All Saw Sharp Year-on-Year Declines in US Sales in September

PS5, Xbox Series X/S, and Switch All Saw Sharp Year-on-Year Declines in US Sales in September

Hardware spending in the US fell by 44 percent year-on-year to $251 million, which is the lowest it has been f...

Guilty Gear Strive Balance Update Coming October 31st

Guilty Gear Strive Balance Update Coming October 31st

All 28 characters have received adjustments, from buffs and cancels into other techniques for increased combo ...

Fallout: London Crosses 1 Million Downloads

Fallout: London Crosses 1 Million Downloads

The total conversion for Fallout 4 recently received a massive update, which restores missing dialogue and fix...