Major restructuring sees Sega turn profit in Q2

Posted By | On 31st, Jul. 2012

Sega Sammy Holdings announced today that the company has returned to profitability following major restructuring across Europe.

Posting revenues of £569m ($893m/¥69.9bn), Sega have seen a 7.1% year-on-year increase for the quarter with profits up to £20m ($32m/¥2.5bn) after having lost £17.9m ($28m/2.2bn) in the same quarter the previous year.

However total packaged sales for the quarter were down year-on-year to 13.4m, which the company attributed to “weakened demand” given the economic climate in the West.

This profit follows Sega’s recent decision to close offices in France, Germany, Spain, Australia and Benelux, outsourcing much of its European PR to Koch Media. Sega has also announced plans to move away from boxed retails which a view to becoming fully digital.

Source: GamesIndustry


Tagged With: , , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

SteamWorld Heist 2 Will Receive a Feature Deepdive on May 3rd

SteamWorld Heist 2 Will Receive a Feature Deepdive on May 3rd

Thunderful will share several deep dives in the following weeks to highlight features, showcase gameplay and d...

Eiyuden Chronicle: Hundred Heroes Developer is “Moving Forward” With Sequel

Eiyuden Chronicle: Hundred Heroes Developer is “Moving Forward” With Sequel

Rabbit and Bear Studios' Suikoden spiritual successor launches on April 23rd, but it's already looking to make...

Dying Light 2 Stay Human Receives Gear Loadouts, Visual Improvements and More in New Update

Dying Light 2 Stay Human Receives Gear Loadouts, Visual Improvements and More in New Update

The night-time across all difficulties has seen nerfs to Volatiles and Spitters, and over 70 scenes and dialog...

Fallout 4 Was the Best-Selling Game in Europe Last Week, with Sales up by 7,500 Percent

Fallout 4 Was the Best-Selling Game in Europe Last Week, with Sales up by 7,500 Percent

Fallout 76, Fallout: New Vegas, and Fallout 3 also enjoyed significant sales boosts, with all three also re-en...

Dying Light 2 Stay Human Update Adds the Most Challenging Difficulty Yet

Dying Light 2 Stay Human Update Adds the Most Challenging Difficulty Yet

Nightmare Mode introduces level 5 Tyrant chases, flashlights dimming and cutting out with continuous use, and ...

Octopath Traveler is Back on the Switch eShop

Octopath Traveler is Back on the Switch eShop

The RPG was delisted from the store in early March, following which Square Enix reassured that the game's remo...