Microsoft’s Struggle In Japan A Trend That Will Continue With Xbox One: Akihiro Suzuki

Koei Tecmo's Producer Akihiro Suzuki on the state of Xbox One in Japan.

Posted By | On 24th, Feb. 2015

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It’s no secret that Microsoft and Japan don’t exactly share a productive relationship. Microsoft’s every gaming console till date has struggled in the region whereas companies like Sony and Nintendo are still doing pretty well due to obvious reasons. Just recently the PS4 sold over 1.1 million units in Japan which is not a lot but still substantial enough to indicate that console gaming is not dead in Japan yet.

GamingBolt recently had a chat with Koei Tecmo’s Producer Akihiro Suzuki regarding the upcoming release of Bladestorm: Nightmare on PS4 and Xbox One. During the interview we asked Akihiro about his thoughts on how Xbox One is performing in Japan.

“So when we talk about Japan as a games market, obviously looking back at the Xbox 360 era, Japan has always been struggling with Microsoft consoles and that trend is following with the Xbox One as well. If things continue to move this way and stay as it is then things will continue to be dominated by PlayStation platforms in Japan.”

Microsoft has been traditionally strong in North America and to an extent in UK territories so it seems that once again that the Redmond based company won’t see success in Japan. Of course, Microsoft can turn the tides in their favor but given the situation it does not look likely.

Bladestorm: Nightmare launches next month and we will have more coverage on the game in the coming days.


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