Peter Molyneux has advised game developers thinking about monetizing their game using F2P.
He mentions that such model has to be implemented in the game during development and not after it has been released.
“If you think of console games as the equivalent of films – you go to the cinema, you watch it, consume it, you’re done with it – that’s what I think console games are like,” he told The Guardian.
“I think free-to-play games are more like TV series. You watch a TV series for half an hour or 40 minutes, wait for a period of time then watch another one. That’s more like what free-to-play is.
“You can’t introduce free-to-play mechanics to a title six months after it’s released. It’s got to be part of the design. It can’t just be crammed in there later on.”
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