The Nintendo Switch has gone on to be a success far beyond most people anticipated- and more importantly, it has gone o to be a sustained success, fostering belief that it will be a viable platform and revenue stream for years to come, instead of being a flash in the pan fad.
This is the kind of success that has managed to turn the rhetoric surrounding Nintendo around entirely, taking them from ‘doomed’ and ‘irrelevant’ to one of the most explosive and exciting companies in the industry. Investors certainly seem to feel so, too- because, as reported by the Wall Street Journal, Nintendo shares are now at their highest point ever in the last nine years. This means that they are now at their peak since the height of the Wii’s success.
It’s not not just the highest point since the Wii era, either- the shares are now dangerously close to touching those same dizzying heights that they did back then. Nintendo shares closed on Tuesday’s trading in Japan up 7% to a price of ¥40,950 per share- in simple words, it feels like investors are of the belief that Nintendo is back, and that the Switch is now primed for success. A lot of this belief also seems to be rooted in speculation that Nintendo’s deal with Tencent may be the beginning of a renewed bid for the Chinese market by the company.
