Nintendo’s gambit to have the Nintendo Switch commercial play at the Super Bowl yesterday appears to have paid off- not only was their ad associated with one of the most exciting comebacks in NFL history (incidentally airing right before the Patriots mounted their big comeback), but it also appears to have made an impression among viewers.
Ace Metrix, a company that ‘measures the impact of video advertising’, polled a ‘demographically representative’ sample size of 500 people, asking them to score each Super Bowl ad individually “on creative attributes such as Attention, Likeability, Information, Change, Relevance, Desire and Watchability”. Nintendo Switch’s advertisement ended up coming in fourth place among all the ads.
Given just how good the ads were last night, this is probably good news for Nintendo. As long as the ads managed to generate some buzz – which it seems to have done – then Nintendo already have more mainstream awareness of the Switch than they ever did for Wii U. Progress!
