The company hopes to break down the walls to the huge market.
Over the last year, a partnership has developed between Nintendo and Chinese multimedia giant Tencent to bring the Switch over to China. While it’s not the first time Nintendo has tried to penetrate the lucrative entertainment market, this is the first time they’ve done so with an actual Chinese partner. Now, we know when that launch will happen.
At a joint press conference between Nintendo and Tencent, it was announced that the Chinese launch of the system will be December 10th. It will retail for 2099 yuan (which roughly equates to $300 USD) with a pre-installed demo for Super Mario Bros. U Deluxe Edition. It will be the sole launch title, though Mario Kart 8 Deluxe and Super Mario Odyssey are said to be coming a few weeks later.
Whether or not the venture will prove to be successful remains to be seen. While China has become a huge market for entertainment, it can still be an odd one internationally with some brands, such as Star Wars, never taking off. Opening up the market could make it easier for the company to hit that 100 million units sold mark, though, so only time will tell.