Not just top selling game console- top selling item, period.
Nintendo’s Switch is a veritable sensation on the market, having sold almost 8 million units in just six months, and having topped charts in Japan and North America, and a lot of countries in Europe, for most of the time since it has been out. It was always expected to do well in the US on Black Friday, the biggest shopping day in the country every year, in spite of it having no deals and discounts, and being supply constrained.
And apparently, it did do well- according to a report by Adobe Insights, which gathers data from online portals via the Adobe Cloud- to be specific, from 4,500 retail websites, 55 million SKUs, and more than one trillion visits- the Nintendo Switch was the top selling item– not the top selling console, the top selling anything– online on Black Friday. Which is… insane.
Of course, chances are, that with retail sales, the Switch was probably edged out by the Xbox One and PS4, which both were cheaper and had more stock- that only makes sense. But it is now becoming evident that the month of November was the first month in a very long time that Sony, Microsoft, and Nintendo, all three ended up doing exceptionally well on the market.