Nintendo trying to avoid a repeat of the shortages the Switch suffered last year.
While the Switch has had a quieter year this year so far compared to last year, the second half looks absolutely loaded- and with Pokemon and Super Smash Bros. both hitting shelves within months of each other, it seems like there may be crazy demand for the console, which continues to sell at an impressive clip on a monthly basis, in the final few months of the year.
To meet that demand, Nintendo is working to make sure that there are no more supply shortages for the Switch this year like there were through most of last year. Speaking to Game Informer, Nintendo of America President Reggie Fils-Aime confirmed that this is something Nintendo is “focused” on.
“Our goal as a business is to drive momentum and create excitement to get people who have heard about the hardware, but haven’t yet bought it, to jump in,” Fils-Aime said. “Our biggest failure is when the consumer goes to the shelf and it isn’t there. We’re focused on making sure the supply chain is going to be robust. As we sit here today, we are highly confident that we are going to be able to meet the demand. Part of what we do is to try to drive demand as high as possible, and to therefore drive our business as strong as possible.”
Of course, Nintendo intends to ship 20 million units of the Switch this financial year, so it does make sense that there will be a lot of them available in the pipeline and at retail- will they be enough to meet the demand? That remains to be seen. But I have a feeling the Switch should hopefully be easier to find this Holiday season than it was last year.