Nintendo’s Reggie Fils-Aime: “We’ve always been an entertainment company”

Trading cards company, too?

Posted By | On 09th, Oct. 2012

Nintendo is an ancient company when you consider the year they were incorporated, and started their business by selling trading cards. Fast forward 100 years and now Nintendo could be considered as an entertainment company.

Reggie, the outspoken executive from Nintendo of America, has also mentioned the same thing in an interview with The Seattle Times.

We’ve always been an entertainment company. I think what the Wii U does is further show that our vision is this broader entertainment landscape. Because in the end the time that consumer spends in any form of entertainment that’s not on our device is a missed opportunity for us,” he said. (Via Gamesradar)

“It’s that type of thinking that led us to create Brain Age, same type of thinking that led us to create Wii Fit. It’s looking at the broadest landscape possible as to what constitutes entertainment.”

He went on to praise the Wii U, and explained the advantages of the gamepad.

“Whether they’re 95 years old or 5 years old, we want to create entertainment that’s going to speak to that consumer. In our view whether we deliver it in a handheld device or in their home, it’s an opportunity to engage with that consumer, make them smile, give them something positive,” he said.

“You look at the way we’ve managed the Mario franchise, the Zelda franchise, all our of our key franchise characters, utilizing a variety of different gameplay styles – it’s always been about driving entertainment.

“I think that we already see ourselves as an entertainment company. I think that certainly as we launch the Wii U, as consumers experience Nintendo TV, I think consumers will also see us as a broader entertainment company.”

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