Nolan Bushnell: Atari Sale to Warner Bros. Destroyed The Company

'Atari would still be relevant today if that sale hadn't happened.'

Posted By | On 26th, Aug. 2014

Atari 2600

Atari was one of the original pioneers of video games- long before Nintendo ever hit the scene, Atari had already defined a generation with video game hits such as Pong and Breakout. It was an extremely important company, one that ultimately crumbled under its own corporate culture and faded to irrelevance. Notably, it also almost managed to kill the video games industry with it.

Atari still exists today- well, the brand does, but it was split up and bought up so many times, that the brand is really all it shared with the original company. Nolan Bushnell, the founder of Atari, blames the irrelevance of Atari in the modern world, and its fall from grace, on Warner Bros., who acquired the company some time in 1976.

“Atari had an extraordinary corporate culture that was destroyed within two years of the sale,” Bushnell said. “I think that Atari would still be important today if that sale hadn’t occurred.”

He went on to say outright that Atari was destroyed by this sale.

It really was, and it’s not that much of a stretch to assume that Atari might still have been a notable player in modern video gaming if they had stuck around. Their fall, however, marked the end of American dominance on video games, and American video games were not important to the console market until the entry of Microsoft and Xbox, nearly two decades later.

Currently, the modern Atari is working on Roller Coaster Tycoon World and reboots for Alone in the Dark and Haunted House for PC. They have also stated that they are looking at getting back into gaming hardware some time in the future.


Tagged With: ,

Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Tribes of Midgard Releases on July 27th; New Trailer Showcases the Giants

Tribes of Midgard Releases on July 27th; New Trailer Showcases the Giants

Norsfell's survival action RPG will be coming to PS4, PS5 and PC at launch. Pre-orders are currently live with...

Ikai, First-person Psychological Horror Game, Announced

Ikai, First-person Psychological Horror Game, Announced

The game is scheduled to release on PlayStation 4, PlayStation 5, and PC on October of this year. It looks abs...

Jurassic World Evolution 2 Will Have New Modes, New Biomes, and Over 75 Dinosaur Species

Jurassic World Evolution 2 Will Have New Modes, New Biomes, and Over 75 Dinosaur Species

The game is set after the events of Jurassic World: Fallen Kingdom, and will see you leading efforts to contro...

Axiom Verge 2 Will Also Launch for PS5 and PS4

Axiom Verge 2 Will Also Launch for PS5 and PS4

Developer Thomas Happ also shares new details on customizable difficulty options, optional boss fights, new we...

Elden Ring Offers Wide Variety of Weapons and Skills, Online Play Confirmed

Elden Ring Offers Wide Variety of Weapons and Skills, Online Play Confirmed

Whether it's charging headfirst into foes or using stealth to assassinate them, there will be a number of choi...

Elden Ring – The Lands Between, The Great Runes, and More Story Details Revealed

Elden Ring – The Lands Between, The Great Runes, and More Story Details Revealed

As a war called The Shattering breaks out over the Elden Ring's shards, the Tarnished arises to become the Eld...