Only 37% Of Nintendo Switch Buyers Are Under 15 Years Old

Most people buying a Switch are adults, it seems like...

Posted By | On 31st, Oct. 2017

Nintendo’s systems have always had a super broad appeal- they go across demographics, appealing to younger kids, to families, to older demographics who traditionally don’t play games, and to female gamers. However, it sounds like the Nintendo Switch’s demographic so far is constrained mostly to the kind of audience you would traditionally associate with PlayStation or Xbox- the young 20-30 year old male gamer.

Nintendo revealed this information in their investor meeting, revealing that a staggering 43% of all Switch buyers are 25-34 years old; 20% of all buyers are 16-24 years old, and 17% are 25-44 years old. Meanwhile, 88% of Switch owners are males.

Of course, the Switch has not yet had either a price drop, or its first Holiday season- which is when expanded demographics buy gaming hardware. So far, it has been severely stock constrained, and mostly selling to early adopters, who happen to be young males. We’ll see how things stand now that Mario has launched, and the first Holiday season is around the corner.


Tagged With: ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Cyberpunk 2077 and Phantom Liberty Have Generated Roughly $750 Million in Revenue

Cyberpunk 2077 and Phantom Liberty Have Generated Roughly $750 Million in Revenue

In 2023, the action RPG and its expansion raked in roughly $206 million in revenue, CD Projekt has revealed.

The Witcher 4 Has Over 400 Developers Working on it, Still in Pre-Production

The Witcher 4 Has Over 400 Developers Working on it, Still in Pre-Production

Meanwhile, Cyberpunk 2 and Fool's Theory remake of the first Witcher are both in the concept stage of producti...

Predator: Hunting Grounds is Coming to PS5 and Xbox Series X/S in Late 2024

Predator: Hunting Grounds is Coming to PS5 and Xbox Series X/S in Late 2024

Developer IllFonic has taken over publishing for the title, with a new update next month and additional Predat...

Helldivers 2 Patch Fixes Freezes From Arc-Based Weapons and Stratagems

Helldivers 2 Patch Fixes Freezes From Arc-Based Weapons and Stratagems

The new patch ensures the Arc-12 Blitzer, Arc Thrower, and Tesla Tower will no longer cause players' games to ...

Like a Dragon, Judgment Developer is Seemingly Teasing an “Important Announcement” for Monday

Like a Dragon, Judgment Developer is Seemingly Teasing an “Important Announcement” for Monday

But Monday is April Fool's Day, so it could be a whole lot of nothing. Then again, it could be Judgment 3.

Princess Peach: Showtime! Beats Dragon’s Dogma 2 and Rise of the Ronin to Top Weekly Japanese Charts

Princess Peach: Showtime! Beats Dragon’s Dogma 2 and Rise of the Ronin to Top Weekly Japanese Charts

Princess Peach steals the spotlight from both massive, new open world action RPGs in the latest sales charts f...