Borderlands has a unique visual style and it’s something that really brings charm to the game, but one thing that really stands out is the fact that the game hasn’t been cloned yet. We know how the industry clones everything that sells decently, and Borderlands had sold 6 million units, so that’s one reason out of the way.
“We’re in an industry where people do nothing but steal from each other. I’m actually astonished that we’re about to launch a sequel and no one’s stole it from us. The formula’s right there. No one’s stolen it yet. That’s weird. Not that I want anyone to steal it, or I’m challenging people to steal it,” he said to Gamasutra.
“When talking about Borderlands 1, it was really confusing, because on one hand we gotta scream from the highest mountain to get attention because it’s a new IP. On the other hand, it’s like, ‘Shit, we don’t want to tell people our secret because then they’re all gonna copy it because it’s so good.'”
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