PlayStation 4 Needs to be Profitable Over Next, Pricing “Considered for Seven Years”

An exact retail date is still unknown though, according to Sony UK MD Fergal Gara.

Posted By | On 13th, Jun. 2013

PlayStation 4_official
Sony UK’s MD Fergal Gara recently spoke to GamesIndustry International about the PlayStation 4’s pricing and stated that the console will be available in both Europe and US by Christmas, even if a specific retail date is still wanting. The price was also a considered effort for seven years, not a knee jerk decision in the last days and weeks.”

“Quite simply we don’t want to over promise and under deliver. We’re not in mass manufacture right now so it’s impossible to be absolutely precise. I’m confident we’ll have very significant stocks for the UK and absolutely delighted we’re going to launch before Christmas.”

As for whether the PS4 will be profitable out of the gate (since the PS3 took heavy losses in the previous generation when trying to cut prices), Gara stated that, “There’s no point in looking at the console in isolation,” Gara said. “Is PlayStation going to be a profitable business? It needs to be and it intends to be a profitable business over the next year.

“The balance of everything we do, whether that’s the console, the software, the accessories or the digital business, it all needs to be profitable and we expect it to be profitable in the short term and the medium term.”


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Ubisoft Says it Has “Started an Exploration Phase on the Rayman Brand”

Ubisoft Says it Has “Started an Exploration Phase on the Rayman Brand”

Following recent reports that a Rayman remake is in the works, Ubisoft has stated that it has started explorin...

EA Sports FC 25, Astro Bot Were the US’ Bestselling Games in September

EA Sports FC 25, Astro Bot Were the US’ Bestselling Games in September

Other new releases such as The Legend of Zelda: Echoes of Wisdom, Warhammer 40,000: Space Marine 2, and others...

PS5, Xbox Series X/S, and Switch All Saw Sharp Year-on-Year Declines in US Sales in September

PS5, Xbox Series X/S, and Switch All Saw Sharp Year-on-Year Declines in US Sales in September

Hardware spending in the US fell by 44 percent year-on-year to $251 million, which is the lowest it has been f...

Guilty Gear Strive Balance Update Coming October 31st

Guilty Gear Strive Balance Update Coming October 31st

All 28 characters have received adjustments, from buffs and cancels into other techniques for increased combo ...

Fallout: London Crosses 1 Million Downloads

Fallout: London Crosses 1 Million Downloads

The total conversion for Fallout 4 recently received a massive update, which restores missing dialogue and fix...

The Rogue Prince of Persia is Now Steam Deck Verified

The Rogue Prince of Persia is Now Steam Deck Verified

Evil Empire warns that Steam Deck players "may experience occasional drops in frame rate" in some sections of ...