Next month’s NPD will be so interesting.
The PS4 really hit a home run this Black Friday, which is something we should have expected. In the absence of a true major holiday title this year, Sony took a leaf out of Microsoft’s playbook, and went for an aggressive bundling/price cut strategy this year- the result was a PS4 with the Uncharted: Nathan Drake Collection being sold for as low as $299 at major retailers.
The result? Massive earnings, if market research firm Infoscout is to be believed- the PS4 was the highest earning product at Best Buy this Black Friday.
Of course, there are several things to remember here:
Still, if this is a snapshot of what we can expect from the November NPD report, then it already paints a pretty interesting picture.