Reggie Fils-Aime: Nintendo President Satoru Iwata Did Not Apologize for Nintendo’s E3

'It was not an apology.'

Posted By | On 19th, Jun. 2015

Nintendo

Nintendo’s E3 was terrible. It was almost without anything about it that was even remotely redeemable. It was, in fact, so bad, that Nintendio president Satoru Iwata allegedly apologized for it, pledging that the company would try to do better next year.

Or at least, that is what was believed, after the translation that NeoGAF member Cheesemeister provided, but Nintendo of America’s Reggie Fils-Aime takes issue with that. He has, in fact, taken it upon himself to provide a more accurate translation.

“It was not an apology. It was not a statement about the content we’re showing, essentially it was an ‘I hear you’ message.”

“Mr. Iwata is in Japan and what he’s trying to do is help explain to consumers in Japan what’s going on at E3. The correct translation of his message was: ‘Thank you for your feedback. We hear you and we are committed to continuing to meet your expectations,’ was essentially his message.”

He also commented on the universally negative reception that Nintendo’s E3 this year has received.

Talking about some of the negative reactions that have surfaced in the wake of their E3 digital event, Reggie went on to say “One of the things I find interesting is that if you look at E3 historically for Nintendo, typically what happens is a press briefing happens or our digital event happens and then over the course of the next couple of days people see the games get to play the games and the appreciation and understanding of what we’re doing increases over those three days and continues to build into the holidays.”

Of course, none of that has helped Nintendo build any momentum for the Wii U, or indeed, even the 3DS- doubtless the company is hoping that its NX console, due to launch next year, will turn the tides of fortune for it. And the first step towards that will be a strong E3 showing, something the Wii U never really had the benefit of.


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