Sega adds disclaimers to Aliens: Colonial Marines trailers

Fan complaints.

Posted By | On 03rd, Apr. 2013

Sega adds disclaimers to Aliens: Colonial Marines trailers

Sega has taken a complaint seriously where a Reddit user stated that the trailers for the game was deceptive and wrote a letter to Advertising Standards Agency, which later contacted the publisher.

“We contacted Sega Europe to discuss this issue,” the ASA‘s letter read, which was published by the Reddit user. “They explained that their online trailers used demo footage, created using the in-game engine. Sega Europe understood the objections raised about the quality of the game in relation to the trailers, but explained that they weren’t aware of these issues when the trailers were produced, in some cases several months before release.

“Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played.”

The new trailer on Sega Europe’s page shows the following disclaimer. “The trailer footage shown uses the in-game engine, and represents a work in progress.”


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