Sega to close a number of offices in Europe

Posted By | On 28th, Jun. 2012

Sega has today confirmed that it will close a number of offices in Europe as a part of its restructuring process. They had mentioned in the past that they will concentrate only on profitable IPs and the digital space to turnaround the company.

Offices in France, Germany, Spain, Australia and Benelux are being shut down, and Koch Media, Level03 Distribution and 5 Star Games will distribute their products in these countries.

“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise,” said Jurgen Post, COO of SEGA Europe.

“The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”

The official reason given for this is was due to “a result of the recent restructure it will be shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and will be closing their offices in France, Germany, Spain, Australia and Benelux.”

This is indeed pretty sad and hopefully this should benefit the company in the long term and make them profitable.


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