Sony Computer Entertainment Opens Up A ‘Strategy Branch’ For China

Sony preparing to launch the PS4 in China?

Posted By | On 01st, Apr. 2014

ps4retailcontents

After Microsoft confirmed yesterday that the Xbox One would be launching in China, Sony seems to be following suit- Sony Computer Entertainment Japan has opened up a new ‘China strategy branch,’ which will be led by Takehito Soeda.

This isn’t an announcement of an official release of the PS4 in the country, but it seems extremely likely now- China reversed its ban on gaming consoles a few months ago, and with Microsoft and Nintendo both either already having a presence in China, or intending to have one soon, it’s only a matter of time before Sony jumps all in there as well.

Of course, whether the Chinese market is receptive and actually an important factor in the next generation of console wars is a entirely different matter- people expected the Indian market to be crucial in the console wars once the console manufacturers started focusing on it roughly a decade ago, and while the Indian market is certainly rapidly growing, its overall contribution to the numbers is negligible. China too may turn out the same way.


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Keep On Reading!

Kiln Open Beta is Now Available on Steam

Kiln Open Beta is Now Available on Steam

Pottery never looked this entertaining, and probably never had this much breakage with a chaotic gameplay loop...

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

It’s a busy month ahead in Tyndalston as the Samson team tries to claw its way back into its players’ good...

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

The new patch aims to improve performance and quality of life while making subsequent playthroughs feel more c...

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

He's joined Florian Clare, who plays journalist Wanda Fuller; Camryn Grimes, the voice of assistant Tammy Tumb...

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

It’s more saddening reports of layoffs, and Leenzee might just be taking a more brutal approach than most if...

New Metro Game Expected to be Announced Next Week – Rumor

New Metro Game Expected to be Announced Next Week – Rumor

4A Games could finally reveal more details about the franchise's next mainline title, which was confirmed to b...