SCEA CEO says market share has helped in negotiations with third party developers.
The Sony PS4 is approaching 80 percent of market share in certain countries, according to SCEA CEO Andrew House. House was speaking earlier this week at the Electronic Investor Relations Day where he trumpeted the success of his company’s newest console, according to new information.
House talked about one of the two big strengths the PS offers is, “a really significant global reach, and particularly very strong market share in many countries outside of Europe. I think we’re almost approaching an 80% market share of next generation in many of these territories.”
House said that one of the big benefits of having this kind of market share is that it offsets the bargaining power of some of the bigger development houses in the video game industry. Despite that claim, at the same event, House talked at length about how his company was having problems getting exclusives from 3rd party developers that are only offered on the PS4.
Perhaps this is one of the reasons that the reports that Sony is already looking at its next console is gaining traction. There would be nothing better, from Sony’s perspective than getting a supposed PS5 onto the market as quickly as possible. If there are countries where they are already dominating the market with the current generation of consoles, it would only make sense to further press their advantage by being the first, or only company to have the next generation on the market as well.
It should be pointed out that House talked only about the success of the PS4 and seems plenty happy with its performance for the moment.