Spil Games three global social-gaming platforms attracted 170 million unique visitors—a leap of around 40 million compared to December 2010 and almost double the previous year’s growth—but the average time spent on site increased too, from 34 minutes to 84.
“Deciding to embrace social features so pro-actively is clearly paying off for us—we’re seeing a huge leap in user engagement, unique visits, time spent on site and, crucially, in revenues generated by end-user monetization,” said Peter Driessen, Spil Games CEO. “Also, by focusing on specific target audiences and delivering the content they love, we’re experiencing growth at a time when many local social networks are seeing a decline in their number of visitors.”
