XBOX's latest fiscal year's performance was brought up, with CEO Asha Sharma saying "this cannot continue" going forward.
Asha Sharma says that "it will be hard to imagine mass audiences can afford thousands of dollars on a console generation."
Matthew Ball also noted that, while there might be a demand for more Xbox consoles, memory shortages have been an issue for the company.
According to new analysis of leaked specs for the next-gen consoles, Project Helix's higher horsepower won't make that big of a difference.
With a revamp of the brand, new features being added to existing consoles, Project Helix is sure looking like it could hit the ground running, but is the best still yet to come?
"We're really focused on the games now," says the XBOX chief content officer regarding the upcoming showcase on June 7th.
In the internal memo, Asha Sharma reportedly discussed wanting to build a stronger XBOX, and how the company will move forward.
"We believe there's going to be more change happening in the next couple of years than the 25 years that got us here," said Guy Richards.
The new Xbox Elite Controller seemingly also includes a mysterious pair of scroll wheels along its bottom edge that indicate new features.
The console also promises next-gen ray regeneration for ray tracing and Path Tracing alongside ML upscaling and Multi Frame Generation.
Microsoft's next-gen console will utilize the "latest neural texture compression techniques" to battle memory and storage constraints.
Xbox's Chris Charla and Jason Ronald will share details from GDC and what the console "represents for the future of Xbox."
Xbox CEO Asha Sharma noted that things like memory prices tend to be parts of a larger equation when it comes to company decisions.
The new logo comes shortly after Microsoft had rebranded its Microsoft Gaming division into Xbox to better align with its vision.
"Our job is not to smooth over our differences, but to connect everyone into something greater than any one studio or product."
Project Helix will mark the first time that an Xbox console has been released without Microsoft having extensively customized the GPU.
Microsoft Gaming's new CEO, Asha Sharma, retweeted Kojima's photo by noting that it was a "wonderful way to close my first 60 days."
Chris Charla says working on modern Xbox hardware and PC will put studios in a better position when making games for Project Helix.
Strauss Zelnick's statement echoes previous ones made by various industry insiders and journalists about the launch plans being on track.
AMD's Jack Huynh has said that FSR Diamond was developed as part of a multi-year co-engineering partnership with Microsoft.
