Archive For Robbie Bach Tag

Ex-Microsoft EDD President: “Sony mismanaged their 70-percent market share and cost structure”

Ex-Microsoft EDD President: “Sony mismanaged their 70-percent market share and cost structure”

Sony had built up an incredible marketshare with the PS2 and the way they squandered all that is not unknown. Ex-Microsoft Entertainment and Devices President, Robbie Bach, said why they could make ... Read More

Natal will “jumpstart” the Xbox360

Natal will “jumpstart” the Xbox360

Microsoft's Outgoing boss, Robbie Bach, had said that Natal is an opportunity to renew the 360 without replacing it with a new console. Bach, the outgoing head of E&D,  have said that he saw ... Read More