Valve may be looking to catch any potential leakers, which would explain the various dates that have been circulating lately.
Valve's Pierre-Loup Griffais says the team is looking to be "pretty competitive" and offer a "pretty good deal" with the hardware.
Insider Mike Straw has noted that he is still trying to get his hands on corroborated details about Valve's plans for the announcement.
The rumor mill has been churning more than usual about a potential Half-Life 3 announcement, but how likely is an announcement?
Analysts have also noted that Microsoft has been struggling with Xbox console sales, and that Steam Machines could cause another dent.
According to Linus Media Group's Linus Sebastian, mentioning a console-like $500 price tag brought the energy of the room down.
Apparently, the long-rumored Half-Life 3/HLX was supposed to have an announcement around noon today, according to NateTheHate.
A new triple threat from Valve makes its presence known, and it looks like Steam is all set to plant its own flag in the competitive battlefield of gaming hardware.
Engineer Yazan Aldehayyat also spoke about Valve wanting to offer good performance while still keeping the Steam Machine affordable.
"It's happening soon enough. Just be ready." Following months of rumors, Valve may reveal HLX, allegedly the next Half-Life.
Valve has confirmed that it will also start allowing developers to feature games that can be installed through APKs on Steam
"Gaming moves forward when players and developers have more ways to play and create," wrote the Microsoft Gaming boss on social media.
Valve wants to emphasise that the Steam Frame can play games on its own built-in hardware. It is also capable of playing non-VR games.
However, Valve's portable PC drops to 30 FPS in the 2020 role-playing game when enabling ray-traced sun shadows and reflections.
"We're not interested in getting to a point where it's 20 or 30 or even 50% more performance at the same battery life," said an engineer.
"The affordability is one of the reasons why we think a Steam Machine makes a lot of sense right now," said Yazan Aldehayyat.
The company has traditionally released some software to showcase its new hardware, like Half-Life: Alyx helped showcase the Valve Index.
"For us, it's important to keep making Steam distribution better and better - and distribute times, add regions and things like that."
Valve's cube-shaped portable PC solution appears to go toe-to-toe with Xbox Series X/S and PS5 in the living room space.
Enabled by default, Steam Deck users can now continue their downloads in this new mode without leaving the handheld's screen on.