The Day Before Trademark Issues Are Legitimate, it’s Been Confirmed

The creator of the calendar app "The Day Before" has confirmed that it has taken steps to "protect trademark rights".

Posted By | On 26th, Feb. 2023

the day before

Fntastic and MyTona’s post-apocalyptic survival MMO The Day Before has been at the center of several controversies over the month, and from its frequent delays to its underwhelming gameplay showings, it has invoked widespread skepticism from fans for more than a few reasons. Last month, the developer confirmed that the game’s launch had been delayed due to a trademark issue, and while there were questions over the legitimacy of said issues, it seems that particular question has now been cleared.

The developer of calendar app “The Day Before” has confirmed to Eurogamer in a statement that it did indeed initiate proceedings against Fntastic and MyTona’s survival title in order to “protect trademark rights”, what with the game also having adopted the same name as the app itself.

“We first distributed the app under the name ‘The Day Before’ in 2010 to provide anniversary count app services used in many countries around the world,” the app developer said in its statement. “We hold trademark rights to the app’s name ‘The Day Before’ and have so far recorded over 40m downloads.

“Since the trademark registration in Korea in 2015, we have held the right (registered in the name of ‘The Day Before’ CEO Lee Sun-jae). Knowing that the game of the same name was produced, we are taking measures to protect trademark rights.

“We currently hold trademark rights in Korea, the United States, China, Russia, Japan, Vietnam, and the European Union.”

How long it will be before the dispute gets resolved remains to be seen, but Fntastic has previously said that it expects a resolution before the game launches in November (assuming it doesn’t get delayed again, that is).

The Day Before is set to launch on November 10 for PC, PS5, and Xbox Series X/S.


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