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Battle Tag (Ubisoft, E3 2010)
There is not much to say about Ubisoft’s Battle Tag, except that it was one of the most awkward moments at E3 2010. Ubisoft at that time was not well versed in presentations and whoever came up with this doozy of an idea was probably fired. Ubisoft tried to present the game by a parading models running around and trying way too hard to blast each other with laser pistols at point blank. The game was presented by the game’s producer Gael Seydoux and after a painful amount of bad jokes McHale and Seydoux then proceeded to shoot at an unarmed woman on stage.
