What goes around comes around, folks.
Hammerpoint Interactive’s The War Z caused quite the furor, not only angering gamers but exposing Steam’s lax moderation policies. The game has since been removed but that hasn’t stopped executive Sergey Titov from eating humble pie since his disastrous interview with Gamespy.
On the official forums, he posted: “I need to admit that we failed to effectively communicate some of our plans and actions to both our existing players and to our new prospective players. This failure to communicate resulted in some very negative feedback from some members of our community, but while it might be easy to label them as “haters” or some other dismissive term, in all honesty this is my fault.
“I became arrogant and blinded by the early success and quick growth of The War Z, our increasing number of players, numbers we were getting from surveys, etc., and I chose not to notice the concerns and questions raised by these members of the game community as well as others.
“This failure is entirely on my shoulders and if anything I owe thanks to that vocal minority and admit that I should have paid attention sooner. At the end my arrogance led us to the moment, when all those small things finally caught up and created a “perfect storm” that affected all of our community members. For that I’m truly sorry and apologize to all of our community as well as the larger PC gaming community that is not yet playing The War Z.”
Will Hammerpoint and The War Z be able to bounce back? Time will tell.