Ubisoft comments on Prince of Persia, says the franchise is “paused”

“Brand management is a tricky thing."

Posted By | On 29th, Jan. 2013

PrinceofPersia_PS3

With Assassin’s Creed getting all the attention from Ubisoft this generation, many of us have been wondering where the excellent Prince of Persia franchise has wandered off to. After the Sands of Time trilogy, Ubisoft decided to reboot the series, and since the release of the underwhelming 2008 title, we haven’t seen much of the franchise.

Ubisoft, however, insists that PoP has not been forgotten, and that the franchise is merely on “pause.”

“Brand management is a tricky thing,” Ubisoft Montreal CEO Yannis Mallat told IGN. “It needs people’s attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”

He says that fans shouldn’t fret, and that Prince of Persia will make a comeback to the industry when it’s ready. “I’m not scared at all for Prince of Persia fans,” Mallat said. “We’ll find something to entertain them with in the future. Prince of Persia is part of Ubisoft’s portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”

We did see a spinoff to the franchise, Prince of Persia: The Forgotten Sands in 2011, but it wasn’t anything special.

Do you guys want to see a new PoP game before another AssCreed one? We think we do. Tell us what you think in your comments.


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