Ubisoft Executive Says That Physical Sales Might Continue to Decline, But There’s Always “a Collector’s Edition Market”

According to Ubisoft's Chris Early, players will always prefer gifting physical media to family and friends.

Posted By | On 14th, Oct. 2023

ubisoft

Ubisoft recently joined arms with Activision for streaming rights to Activision Blizzard properties like Call of Duty for the foreseeable future, and the French gaming giant has now offered some interesting insight when it comes to video game sales – thanks to a new blog post on the official Ubisoft website.

According to Ubisoft’s SVP of Strategic Partnerships & Business Development, Chris Early, digital purchases of games continue to grow at a significant pace. He says that owning physical copies of games (especially Collector’s Editions) would always have a market since people still like to gift physical media over digital counterparts.

“We’re already seeing a significant increase in the digital share of purchases, and people trust that their game’s going to be available to them without absolutely requiring physical media to play it,” Early says.

“There’s a collector edition market. There’s the aspect of gifting physical items and allowing access for people to be able to easily purchase a game in a store and gift them to their friends or family. Some people will always want to own the physical disk. I just don’t think it’s going away. Do I think physical sales might get lower over time? Sure, but will it ever completely go away? I don’t think so.”

It’s an interesting insight, but not a surprising one at the very least. Last year, it was reported that over 94% of 2022’s total video game sales were digital – and total physical game sales revenue was 10% down year-on-year. In a similar vein, over 67% of PlayStation software sales in FY 22/23 were digital.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

10 Amazing PlayStation 5 Pro Enhanced Games You Need to Play

10 Amazing PlayStation 5 Pro Enhanced Games You Need to Play

Dozens of current titles leverage Sony's latest console, but which are the best to play first? Check out our t...

PS5 At Four Years Later – PlayStation’s Dominance Continues

PS5 At Four Years Later – PlayStation’s Dominance Continues

After four years, Sony's eighth-generation console continues to dominate, delivering incredible first and thir...

PS5 Pro’s US Launch Sales Are Similar to PS4 Pro

PS5 Pro’s US Launch Sales Are Similar to PS4 Pro

Sony's mid-gen console refresh seems to have got off to a good start in the United Sales, with sales being com...

Assassin’s Creed’s Upcoming Animus Hub Won’t Have a Paid Battle Pass or Subscription

Assassin’s Creed’s Upcoming Animus Hub Won’t Have a Paid Battle Pass or Subscription

Following recent leaks, Ubisoft has offered a clarification on how Assassin's Creed's upcoming Animus Hub, pre...

Top 30 Best Xbox Series X/S Titles of All Time (2024 Edition)

Top 30 Best Xbox Series X/S Titles of All Time (2024 Edition)

With four years in the bag, here are 30 top games to play on Xbox Series X/S, from indie titles to award-winni...

10 Excellent Open World Games Where You Control It All

10 Excellent Open World Games Where You Control It All

[drop-cap]G[/drop-cap]amers have quickly realized that a fun open-world game isn’t just about size and scope... Read More