Ubisoft remains undecided on whether or not to price their games at $70 going forward.
The PS5 and Xbox Series X/S have brought about several shifts in the market, but one that’s impacted the consumers more than most is the change in prices for several major releases. While $60 has been the standard price for games for a long time now, the likes of Sony, Activision, Take-Two Interactive, and more have decided to increase the prices of their games to $70.
There are, of course, still several publishers who haven’t made that switch. One of them is Ubisoft, who said halfway through 2020 that though their imminently releasing games would be priced at $60, they hadn’t yet decided on what their pricing model would look like following that. But now that that’s out of the way, have they made a decision now? Well, as it turns out, no, they haven’t.
Speaking during Ubisoft’s recently quarterly earnings call, chief financial officer said Frédérick Duguet that the company is still analyzing the market, but hasn’t made a decision one way or another about whether it will be increasing prices.
“In terms of pricing, we’ve been analysing the competitive dynamics of the past quarter and we are still looking at new opportunities, but we have not made any decision yet,” said Duguet (via VGC).
In 2021, Ubisoft has a number of major games coming out, including the likes of Far Cry 6 and Rainbow Six Quarantine (even though nearly all of them have been hit by delays and have no specific release dates), so the question of what their future releases are going to cost purchasers is an especially pertinent one.
Similarly, Capcom, too, have been unwilling to commit to a new pricing model just yet, and have said that they remain undecided on the issue. Read more on that through here.