Will sales have fallen across the world but Reggie Fils-Aime is still optimistic about the system’s sales especially after its successor the Wii U comes out. He also praised Sony’s ability to maintain PS2’s sales even though the PS3 is reaching the end of its lifecycle with its successor on the horizon.
“The broad marketing for the Wii is not going to change. The Wii is focused against today the late adopter, the consumer who is spending $149 or less to have a gaming experience,” he told told Forbes. (Via VG247.)
“And we believe – not only in the US but through all of the Americas – there’s still millions of these types of consumers available. So it’s a sizable opportunity. But that’s a different consumer than who is going to look at the Wii U and get excited by the latest graphical capabilities, all of the services that are included, and new types of games. We see these as two different market opportunities.
“They’ve done a phenomenal job, and they have been able to address different marketing over time, to build an incredibly large install base. We believe that the Wii system, similarly, will keep selling for quite some time. They’re going to be different addressable markets, not only from a US perspective but from a global perspective… [but we’ll] hopefully continue to drive sales at a historic rate.”
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