According to Danny Wilson, Executive Vice-President at EA Sports’, Euro 2012 was released as FIFA 12 DLC due to consumer demand.
“Gamers in all honesty asked for it to be delivered that way, and what you’ve seen from us over the last 18 months, is that we are listening to gamers more now ever before.”
However, Wilson then goes on to say that it might not necessarily be the case for subsequent tournament tie-in titles: “When you asked ‘will all tournaments go this way?’, we will do things based on gamer demand.
“And you know with 25m people engaged playing 10m games a day with us, and with nearly 20m Facebook fans involved in a daily conversation about what we do and how we do it, not to mention the many millions of people in our forums.
“We’re going to listen and we’re going to do our best to deliver what is asked for by gamers.”
Source: MCV
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