AMD: ‘Choosing AMD Over Nvidia Was An Obvious Choice’ For PS4 And Xbox One
Robert Hallock explains why AMD was the definite choice for next generation consoles.
AMD has been at the forefront of technology for the last few years and given the fact that they are the only CPU/GPU provider for PS4 and Xbox One puts them into a dominant position compared to Nvidia.
We caught up with Robert Hallock who is the PR Lead for Gaming and Enthusiast Graphics at AMD. We asked him how deeply was AMD involved in building/suggesting the PlayStation 4 and Xbox One’s architecture. To which he replied:
“Choosing AMD over NVIDIA is an obvious choice for a consumer electronic device. We offer x86 and powerful state-of-the-art GPU solutions in a single chip with our Accelerated Processing Units (APUs). This is what the console makers demanded, and only AMD has the ability to deliver on that demand. With respect to our level of involvement, the design of the APUs in these consoles was collaborative,” he said.
We also asked him about difficulties in creating a custom solution that catered to Microsoft and Sony’s different hardware needs.
“I can’t personally speculate on the difficulty of creating such solutions, and I’m sure Sony, Nintendo Microsoft would like to tell their own story. But what I can say is that AMD’s semi-custom business is an excellent example of our engineering prowess, our world-class IP portfolio, and our dedication to our customers. We were able to collaboratively design and bring up several unique solutions that, as you say, catered to their needs. Nobody else in our space is offering this manner of flexibility, and our full house of design wins is proof that this strategy is working,” he added.
Let us know your thoughts in the comments section below and stay tuned for our complete interview with AMD before the weekend.