Brand Manager: Tomb Raider About “Lara Croft and Her Experience”

Posted By | On 05th, Jul. 2012 Under News



Crystal Dynamics and Square-Enix faced a tough task trying to convince gamers that Lara Croft was worth another shot. Previous Tomb Raider titles shifted back and forth between the original premise, an “edgier” style and more plot-focused mechanics.

The upcoming 2013 Tomb Raider “reboot” aims to bring the experience to an open-world setting and focus primarily on Lara Croft, that too a more younger version than we’ve seen till now.

Global brand manager Karl Stewart in a recent interview stated:

When we first started looking at where we wanted to take things in late 2008 we had that idea of going back to the very beginning and telling that story.

The “attempted rape” controversy didn’t really swing things in favour of the developer, but they’re definitely going for a more intimate feel

It’s about the person and the experience that she’s going through. That’s what immerses you in the story and it makes it easier for us to tell that kind of story because of the intimate nature of the gameplay.

Source: Inc. Gamers


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