EA: Free to Play “Part-and-Parcel With Every Major Franchise We Do Now”

EA is quite serious about its free to play push, if Command & Conquer and Plants Vs. Zombies 2 weren’t enough of an indicator. But it’s going the whole hog, as COO Peter Moore recently revealed that there will be F2P versions of every franchise going forward.

Speaking to Engadget at Gamescom, Moore stated that, “The ability for you to be able to interact with those franchises on a free-to-play basis is going to be part-and-parcel with every major franchise we do now.” This is exemplified with titles such as Heroes of Dragon Age and FIFA 14 which will both be free to play and on mobile.

“We don’t ship a game at EA that is offline. It just doesn’t happen. And gamers either want to be connected so their stats and achievements reflect who they are, or you want the full multiplayer experience on top of that. We don’t deliver offline experiences anymore.”

Which is hilarious since the most common complaints with online experiences has been related to the always-online SimCity and the Xbox One’s former DRM policies.