Former Sony Dev: Wii Was 100M Fad & May Not Be Repeated, Nintendo Have Done S**t Job Promoting Wii U

Kenny Linder talks about Nintendo selling a console that no one really wants.

Posted By | On 27th, Jan. 2014 Under News


Much criticism has been heaped on Nintendo for the vastly underwhelming success of the Wii U. From blaming Nintendo’s marketing to admonishing the lack of exclusives, the Wii U has seemingly been doing everything wrong. And according to former Sony UK developer Kenny Linder [Bigbig Studios], it’s not the fault of the retail chains.

In response to a comment on NeoGAF about retail chains not doing anything to help the Wii U, Linder stated that, “I…I don’t know what to say about comments like this. They stocked it, they had adverts in there and adverts on their websites, Tesco even had a country-wide leaflet campaign showing the system off before Christmas. Game, HMV, Argos and Amazon and more all had pricing promotions.

“It’s not really their job to promote the console, it’s Nintendo who have failed to understand the demands of a western consumer and done an absolutely shit job of advertising it. Shops can’t sell something that nobody wants. Next you’ll be saying that if a band’s new album fails you have to blame iTunes and HMV.”

Linder also commented on the success of the Wii, calling it a 100 million unit fad which probably won’t be repeated any time soon. He states that price cuts can only go so far to help Nintendo. “Price cuts might help but anyone who thinks about it for a minute knows that the pricing isn’t the issue. Some examples (UK): Apple products sell well here, Xbox One is doing great, House prices and sales are up, New car sales are at a record high including companies like BMW and Audi (leased or otherwise).

“My point is people in the UK are happy to spend money – lots in some cases – and that perhaps cost is a factor as a Wii U would be a secondary console for many, but ultimately nobody is interested in a Nintendo home system. They just aren’t.

“Wii was a 100m fad which will probably never be repeated.”

Do you agree with this view? Let us know your thoughts in the comments.

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  • ollie danes

    da man speak da truth bromos. a billion wii-fits sat aganest walls around the world while soccer moms forgetted bout wii in a week

  • Rinslowe


    • Nintendo Fan 4 Lif3

      would be cool if Sony and Nintendo teamed up.

    • TheScienceEnthusiast1130


    • Nintendo Fan 4 Lif3


    • TheScienceEnthusiast1130


    • Rinslowe

      I think they already have. Yoshida openly says he has two Wii U’s at home. That’s a pretty positive meme…
      They then publicly state Nintendo is a force in the video game industry. Genuine sentiments or not it’s still gravy to perception. And sure beats all that anti Nintendo garbage coming out of the US right now. Right?
      It seems there really is a Ninty witch hunt going on. Media, Analysts, Publishers, MS all slamming Wii U, Nintendo or their financial status. And all for nothing…
      All the while Nintendo stays humble. Whens the last time we heard them say something/ anything derogatory towards any other player in the industry?
      I guess it’s hard not to support a dev though on your guys home turf yeah?

    • Nintendo Fan 4 Lif3

      Yeah, you’re right. In fact, Yoshida, and Phil Spencer actually, are the only ones that have really said anything positive about Nintendo as of late. Seems just like the younger generation may discriminate against the elderly at times, the younger generation of gamers is discriminating against Nintendo because they think they don’t know anything since they started out in a different generation and have been around longer, kind of like the elderly seeing the world change in a way the younger generation hasn’t. Ironic how US is supposedly the most conservative country in the world yet it’s the most vocal when it comes to the industry, if that’s accurate. Nintendo don’t deserve the hate whatsoever. It’s amazing how Nintendo stays strong and fights until the end, even when others have given up on them. It relates to the elderly/younger people part. Nintendo are wise from their experience but the younger generation doesn’t understand their decisions since they don’t have their experience therefore they judge it thinking that since they’re not going with the flow, then they’re committing suicide or something. Nintendo never speaks ill will ever, indeed-they are good sports.Yeah, I suppose you’re right about that. People get so tied to one company they begin to believe every decision they make is right and then see another company break to trend and try to bring them down. Nintendo is the exception because they know this industry better than everyone else. Everything happens for a reason, and will take everyone else to realize that. I think 2014 is the year of Nintendo. they will shine at E3 2014 and show the haters who’s boss and why they still rule. It’s sad how with every generation we become stubborn and seem to never learn from our mistakes quick enough to recover in most cases. Hence why industry leaders such as Nintendo who don’t follow a set pattern when it comes to innovation are still around, even if the way they show that innovation remains similar but done a unique way each time.

    • Rinslowe

      I believe everything you just wrote to be true. Nintendo is wise. Like any good business anywhere in the world they know they have something everyone else doesn’t and they also know how to walk their own path. The figure heads maybe older, but Nintendo’s true talent is in their ability to recruit new blood into their ranks. From the time Wii U released till Pikmin 3 hit the shelves they had practically caught up on years of HD development. Full of quality. Thanks in small part to wizards like Monolith Soft etc…
      But as a dev, in Japan I hear, getting a job in Nintendo is a pretty high achievement. So they say…

    • Nintendo Fan 4 Lif3

      Thanks 🙂 that is right indeed. Yeah, Nintendo caught up pretty quick actually in that short amount of time while it took Sony and Microsoft a few years to get their act together. I think in that respect, Nintendo spared them as if they had gone HD I think they would’ve won either way except push MS and Sony out of the spotlight completely. Quality over quantity indeed. I didn’t know that about Nintendo hiring devs…interesting. I’m guessing it has to do with Nintendo only hiring the best and never firing them over mistakes that aren’t their fault, which is why Iwata took full responsibility to keep up the integrity of the company and not make them lose hope over a bunch of numbers. Nintendo has always been about the fun, not the sales, and that isn’t gonna change. would be interesting if Fumito Ueda, currently working on The Last Guardian with Sony, went to work for Nintendo after he’s done with it and they create a cool new IP or revolutionize one Nintendo already has under his supervision.

  • WellWisher

    I don’t live in the UK but it’s pretty obvious to everyone but Iwata that the Wii was (thankfully) just a really long fad. They need to focus back on the core gamer and try to appease the fans like myself that they basically abandoned with the Wii. It was a horrid excuse for a gaming console and the Wii U is much better. They just need to focus all their effort on proper games.

    • TheScienceEnthusiast1130

      Umm…”core gamers” exist in all “gaming fan bases”…

    • WellWisher


  • TheScienceEnthusiast1130

    What is so-called “wrong” with “Wii”?

  • kamilz

    Genesis, PS and SHITBOX does what Wii don’t

  • Stranger On The Road

    “lack of exclusives”; and here I thought it most only had exclusives! Just not what many would like; many gamers have outgrown Mario ages ago, Nintendo might want to stop putting the bugger everywhere.

    Otherwise, exclusives on the Wii U outnumber the multiplatform games.


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