Mario Creator Doesn’t Want to Develop for “Passive” Gamers

Shigeru Miyamoto wants to focus more on core gamers, despite its success with the casual crowd.

Posted By | On 28th, Aug. 2014 Under News


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Nintendo’s senior managing director Shigeru Miyamoto, who you’ll better know as the man who made Mario, is looking to get away from casual game development. Speaking to EDGE (via CVG), Miyamoto said he no longer wants to create games for “passive” gamers.

“[These are] the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland. heir attitude is, ‘OK, I am the customer. You are supposed to entertain me.’ It’s kind of a passive attitude they’re taking, and to me it’s kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].”

This is despite the overall success Nintendo has seen while catering to the casual crowd, as Wii Fit shows.

Miyamoto also added that the rise of smartphones has helped cater to the casual crowd. “In the days of DS and Wii, Nintendo tried its best to expand the gaming population. Fortunately, because of the spread of smart devices, people take games for granted now. It’s a good thing for us, because we do not have to worry about making games something that are relevant to general people’s daily lives.”

Thoughts on Nintendo going after core gamers? Let us know in the comments.


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